除了BussinessWeek提到的部份，目前自己覺得比較嚴重的分裂和品牌削弱情形，反而是在App Market軟體市場的部份。從遠傳自己附帶商城的Commtiva跟中移動要推的oPhone來看，如果電信商們為了要能夠自己賺軟體市場的錢；而開始選擇以不附加Google服務軟體(Gmail,Maps,App Market)形式來使用Android；基本上，這部份就已經讓Google對於當初推出Android的用意大打折扣。
雖然第三方軟體也可以開發出使用Google API的相關軟體，或者附加其他類似功能的軟體替代，但是個人覺得，除了影響App Market的成長之外，這對於Android本身的品牌形象損傷才是最大的。
Android liberalization measures taken, so that everyone can use and join the mobile phone system, camp, but now the system also began to Android open-source software will be faced with many problems - "branch." In fact, yesterday, to see Far EasTone launched Commtivajust think this is a problem, but the foreign BussinessWeek have a more complete monograph to discuss this issue, so here an outline of their content on the acquisition, together with its own questions.
1. Code division
While Google's support as a premise backed by more and more vendors join the Android system, the use and development, as Android is using Apache license, since the license allows re-distribute the program, you can choose not to open the original yards, so in fact the use of Ge Jia Android, we need to be taken to avoid making changes to its too excessive for their products so as to avoid the revised software version is almost another branch of the case.
Google has also been coupled with encouraging the development of persons; Every communications provider for the development of proprietary programs, this will lead to a situation is to help the U.S. T-Mobile developed the program, in the above, there is no way to use Sprint.
2. Brand dilution
This is among a growing number of companies that use, but there are a variety of interfaces through the modification and the use of methods that may cause the user to their cognitive Android gradually weak. But this is personally would think that okay, because in fact in the past Windows Mobile have encountered a similar situation, but the phone will use these systems people still know the system brand.
3. A variety of customized applications
In referring to the direction of such Cliq have five buttons, but may also have other brands for specific custom hardware design, it may be a cell phone designed for a certain software, in other it will cause problems to use Android .
Software market fragmentation
In addition to that part of the BussinessWeek now feel more serious weakening of the division and brand case, however, lie in the software market, part of the App Market. Remote comes with its own mall from the Commtiva with the move to push the oPhone, if the carriers are in order to be able to earn their own money in the software market; and begin to opt for Google services, software with no strings attached (Gmail, Maps, App Market) form to use Android; Basically, this part had to Google for Android was first launched, the intention of greatly reduced.
Although the third-party software can be developed using the Google API's related to software, or additional software alternative to other similar features, but personally feel that, in addition to affecting the growth outside the App Market, which for the Android's own brand image damage is the greatest.
Do not know if Google will then not oPhone, or other communications providers in the custom mall to launch on the App Market and other related software, or to sit by and watch such a situation to split the progressive development of the market going? Such a split would result in a follow-up effects, and perhaps others in the population self-employed small business communications market in the mall will not very serious, but with China Mobile oPhone their own operations should be the case, we feel is actually a very big shell.